Make Every Day Saturday
Kate Spade Saturday — the more casual lifestyle brand launched by Kate Spade New York — embraced the carefree spirit of Saturday seven days a week. The innovative, digital-first approach was a first for a retailer in this space.
We spoke to young women who wanted to have fun with fashion and fun with their friends.
BRAND STRATEGY // CREATIVE STRATEGY // LOGO + VISUAL IDENTITY // SITE DESIGN // VOICE + COPY // PHOTO ART DIRECTION
SOCIAL MEDIA STRATEGY // CAMPAIGN CONCEPTION // PACKAGING DESIGN // RETAIL STORE DESIGN // ETC...
