MEET LETTER A

We take on a select number of projects with partners who appreciate our spirit, instinct, and creative problem-solving skills.

We are based in Portland, Oregon but our clients are everywhere.


MEET ALLISON HENRY AVER

Allison’s expertise in branding grew from leading in-house creative marketing teams for top-tier fashion, beauty, and lifestyle brands based in NYC. She was the founding Design Director of the cult favorite brand, Kate Spade Saturday, led the re-brand of the heritage label Ann Taylor, was the first Art Director of Vogue.com, and Design Director at the prestige hair care brand Bumble and bumble.


For select opportunities, Allison is available for fractional creative leadership, brand wisdom and advice.


KIND WORDS

“You will be in great hands with Allison. Her aesthetic is faultless and she knows how to tap into each and every creative facet of a company to tell its evolving story in a beautifully natural way. I can not stress how important it is to have a creative strategy, compelling vision and long term plan worked out before you take the leap into growing your business. You know only too well how fast and chaotic the pace can get once you start down that road and having a concrete and considered game plan with strong creative guard rails is essential to future success .”

DEB CAMPLIN
FOUNDER, AMELIN ARCHIVE

“The unmatched intellect and brilliant creativity of Allison and the Letter A team is hard to capture into words.Their ability to uncover the truths of our brand, extract vital information that we ourselves could not capture, and then format those details, beliefs, facts and insights into a beautifully and tastefully designed brand book that brought us all to tears was pure magic. Letter A has the process down to a science, knowing what to ask and when to ask it. They were able to become one with our brand in a matter of days, where we had spent months trying to explain ourselves to other companies and teams.”


VANESSA BALLENTINE
ICONIC BEAUTY

“Allison and her team at Letter A don't just help you brand your company, they understand the deeply personal connection you have with it. They don't just create logos or slogans, they craft identities that resonate with your soul. Working with them isn't just a business transaction, it's a journey of self-discovery, where your vision is not just seen but truly understood. If you're looking to be seen and heard, not just as a brand, but as a person with a story worth telling, Letter A is where you start. They're not just guides, they're the architects of your journey. Cheers, and you can thank me later.


SHAWNIQUE ALEXANDER
CEO + FOUNDER, RIPL EFEK


THINGS WE DO WELL

Visual Identity
Collaborations
Brand Strategy

Give Advice
Brand Books
Naming

Voice
Websites
Photo Art Direction


WHO WE’VE WORKED WITH

Adina Reyter Jewelry
Amelin Archive
Ann Taylor
Barre 3
BeautyCounter
Brilliant Bicycles
Bumble and bumble.
Cake
Casetify
Eighteen B
Fancy Sprinkles

AS SEEN IN

Foot Locker
Foot Locker Kids
Future Mondays
Hanna Andersson
Iconic Beauty
kate spade new york
Kate Spade Saturday
Kinn Studio
Lake & Sky
L’ or de Seraphine
Mudpuppy

OAD New York
RiplEfek
Sit Still Hair Salon
Slingshot Coffee
Spring & Mulberry
Soft Surroundings
Social Goods
Stylest Swim
Tanya Taylor
Tea Collection
Union Station Weddings



CONTACT US

info@lettera.xyz


FEATURED PROJECTS

Spring & Mulberry

Kate Spade Saturday