A BRAND IS A WORLD

At Letter A, we believe a Brand is a World — rich, intimate, dimensional, immersive, and emotional. Every world has its own logic, language, likes and dislikes and idiosyncrasies. It should express not only what you sell, but what you stand for.

A MULTIPLIER OF METRICS

A well-defined Brand World has impact. It sharpens your decision-making and reduces second-guessing. It attracts an aligned audience that aspires to belong.

DWELLING IN POSSIBILITY

A distinct Brand World has influence. Giving you license to participate — and lead — in culture and categories beyond where you began.

THE LETTER A WAY

We begin by asking questions:

Who are you?

Why do you exist?

How are you different?

Where do you want to go?

BUILDING A WORLD

  • / Positioning
    / Mission & Vision
    / Values
    / Attributes
    / Strategic Narrative

  • / Visual Strategy
    / Voice Persona
    / Naming
    / Nomenclature
    / Key Messages
    / Signature Phrases
    / Content Themes
    / Cultural Themes

  • / Logo System
    / Typography System
    / Color System
    / Art Direction
    / Guidelines

We create a Brand World by delivering on these principles:

“Letter A helped us see what makes our brand magical and those insights made everything easier. We now know exactly what to write in an e-mail, what to talk about on social, we know what’s on or off-brand, because we have a point-of-view on everything. We have a clear understanding of what our brand’s essence and what we stand for.”

KATHRYN SHAH
FOUNDER OF SPRING & MULBERRY