A BRAND IS A WORLD

At Letter A, we believe a Brand is a World — rich, intimate, dimensional, immersive, and emotional. Every world has its own logic, language, likes and dislikes and idiosyncrasies. It should express not only what you sell, but what you stand for.

A MULTIPLIER OF METRICS

A well-defined Brand World has impact. It sharpens your decision-making and reduces second-guessing. It attracts an aligned audience that aspires to belong.

DWELLING IN POSSIBILITY

A distinct Brand World has influence. Giving you license to participate — and lead — in culture and categories beyond where you began.

THE LETTER A WAY

We begin by asking questions:

Who are you?

Why do you exist?

How are you different?

Where do you want to go?

BUILDING A WORLD

  • / Brand Positioning
    / Brand Story
    / Brand Values
    / Brand Attributes

  • / Visual Identity
    / Voice
    / Naming
    / Messaging
    / Content Themes
    / Cultural Themes

  • / Logo
    / Typography
    / Color
    / Photo Art Direction

We create a Brand World by delivering on these principles:

“Letter A helped us see what makes our brand magical and those insights made everything easier. We now know exactly what to write in an e-mail, what to talk about on social, we know what’s on or off-brand, because we have a point-of-view on everything. We have a clear understanding of what our brand’s essence and what we stand for.”

KATHRYN SHAH
FOUNDER OF SPRING & MULBERRY

“Letter A has been an incredible partner for us. They helped us express our brand in a way that has been essential for our business and has made every conversation clearer. “

DAVE MCLAUGHLIN
CEO + CO-FOUNDER OF CAKE

FEATURED PROJECTS