A BRAND IS A WORLD
A brand is a world — distinctive, dimensional, immersive, and emotional. Every world has its own logic, language, likes and dislikes. It should express not only what you sell, but what you stand for.
A MULTIPLIER OF METRICS
A well-defined world has impact. It sharpens your decision-making and reduces second-guessing. It attracts an aligned audience that aspires to belong.
DWELLING IN POSSIBILITY
A distinct world has influence. Giving you license to participate — and lead — in culture and categories beyond where you began.
THE THREE Ps
We believe that there are three magic keys to becoming an unmistakable brand: Purpose, Personality, and Point of View. Everything we develop, be it strategy or creative direction, illuminates and ladders up to these essentials — so that you walk away resourced, well-positioned, and, most importantly, inspired by your brand
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Your higher calling, your reason for being — beyond the bottom line.
/ Brand Positioning
/ Brand Mission
/ Brand Vision
/ Brand Values -
The magic you can’t quite put your finger on — the magnetism that comes from an expertly considered identity.
/ Brand World
/ Visual Identity
/ Voice Identity
/ Naming
/ Evergreen Stories
/ Persona
/ Brand Narrative -
Your distinct perspective on the world: your tastes, your influences, your inspirations. Our bespoke guidance and guardrails help you to make brand-right decisions, instinctively.
KIND WORDS
Letter A helped us see what makes our brand magical and those insights made everything easier. We now know exactly what to write in an e-mail, what to talk about on social, we know what’s on or off-brand, because we have a point-of-view on everything. We have a clear understanding of what our brand’s essence and what we stand for.
KATHRYN SHAH
CEO & CO-FOUNDER, SPRING & MULBERRY
Letter A opened up our eyes to the possibility we had with Tea Collection. We just thought we needed a visual refresh, but what we got was a point-of-view on everything else. Their insight helped us make better brand decisions on everything from product assortment and styling to catalog content and collaborations.
LEIGH RAWDON
CEO & FOUNDER, TEA COLLECTION
Allison and her team understand the deeply personal connection you have with your brand. They they craft identities that resonate with your soul. Working with them isn't just a business transaction; it's a journey of self-discovery, where your vision is not just seen but truly understood.
