Casetify

Where creativity is a super power

Display area for Casetify phone cases with colorful designs, featuring a sign that reads 'Casetify Studio' in a shopping mall or store.

CAN A PHONE CASE STAND FOR SOMETHING MORE?

CASETiFY founder, Wes Ng, envisioned elevating his phone case company from commodity retailer to industry leader in the world of art, creativity and technology. We gave CASETiFY a platform based on creativity; with product and retail experiences designed for self-expression and personal style. Our work influenced all channels—from store design and strategy, to packaging and partnerships.

Brand Strategy + Positioning
Visual Identity + Logo Design
Photo Art Direction
Tone of Voice
Packaging Design
On-Going Strategic Consulting

WHAT WE DELIVERED

Stylized text logo of 'CASEIFY' on a pink background with black rectangle and white, bold letters, with a red dot above the letter 'i'.

Building a beloved brand has paid off: Casetify now has over 300 million dollars in sales, has over 25 stores across, Europe, Asia and Australia and has sold over 3 million phone cases. It has over 2.7 million followers on Instagram.

View of the Casetify Studio with display tables and a large sign overhead.

CASETiFY’S embrace of the art and design world opened doors to product collaborations with global brands and influencers such as Disney, BTS, Barbie, Star Wars, Olivia Rodgrigo, Yayoi Kusama, Harry Potter, Clare V and the Louvre.

Collection of colorful images featuring smartphones, phone cases with various designs, people holding phones, and playful text such as 'YO!', 'LOL', 'NOT JUST A PRETTY CASE,' with bright backgrounds and models showcasing phone accessories.
Collage of seven diverse artists with their names and artistic signatures, titled 'Casetify Artists' in a playful, uneven font.

CASETiFY’s commitment to creativity was showcased with the CASETiFY ARTIST initiative. Using CASETiFY products as pocket-sized pieces of art, this program let illustrators, designers and creators share and sell their work with their followers and fans.

A person with pink knit hat talking on a colorful phone with a dotted pink and yellow case, wearing a smartwatch with a pink band, against a bright green background decorated with drawings of a red truck, a yellow figure, and other colorful shapes.
A person smiling joyfully while holding a smartphone with a colorful drawing of a dog, a cloud, and a sun on the screen. The person has short blonde hair and is wearing rings. The photo has doodle decorations including a pink sun, a red flower, blue, yellow, and purple squiggles, and the words 'CASIFY ARTISTS' at the top and 'SHUTURP' at the bottom.
Three iPhone cases in packaging on a blue background. The first case has colorful letters spelling 'MAKE EVERYDAY KID TUGH', the second has abstract shapes in pink, black, blue, and yellow, and the third features an abstract watercolor pattern with pastel colors.
Three colorful advertisements showcasing phone cases and accessories with the 'Casetify' branding at the top.
Colorful business cards for Casetify with a blue card on top reading 'ALL YOU NEED IS LOL' in pink letters, and a partially visible pink card underneath.

Allison and her team took the ideas I had in my head and made them into a brand.

WES NG
FOUNDER + CEO, CASETIFY

Numerous colorful stickers with the word 'CASETIFY' in various colors and orientations on a black background.

FEATURED PROJECTS

Six young adults lying on grass in a circle, smiling and taking a selfie with a yellow phone. They are wearing colorful sunglasses and casual clothing.
Close-up of Kate brand packaging with the tag line 'Shopping just got sweeter' in red text.
A stack of five monochrome patterned boxes with a pair of black glasses on top.