Casetify
Where creativity is a super power
CAN TECH ACCESSORIES STAND FOR SOMETHING MORE?
CASETiFY founder, Wes Ng, envisioned elevating his tech accessories company from commodity retailer to industry leader in the world of art, creativity and technology. Our brand strategy, identity, and packaging design gave CASETiFY a platform built on creativity — product and retail experiences designed for self-expression and personal style, from store design to partnerships.
Brand Strategy + Positioning
Visual Identity + Logo Design
Photoshoot Art Direction
Tone of Voice
Packaging Design
On-Going Strategic Consulting
WHAT WE DELIVERED
Building a beloved brand has paid off: Casetify now has over 300 million dollars in sales, has over 25 stores across, Europe, Asia and Australia and has sold over 3 million phone cases. It has over 2.7 million followers on Instagram.
CASETiFY’S embrace of the art and design world opened doors to product collaborations with global brands and influencers such as Disney, BTS, Barbie, Star Wars, Olivia Rodgrigo, Yayoi Kusama, Harry Potter, Clare V and the Louvre.
CASETiFY’s commitment to creativity was showcased with the CASETiFY ARTIST initiative. Using CASETiFY products as pocket-sized pieces of art, this program let illustrators, designers and creators share and sell their work with their followers and fans.
Allison and her team took the ideas I had in my head and made them into a brand.
WES NG
FOUNDER + CEO, CASETIFY
