Cake

An invite-only community for the serious shopper

CAN SAVING MONEY FEEL EXCLUSIVE AND CHIC?

CAKE is a marketing and sales platform that connects fashion and lifestyle brands with high-value customers. For consumers, it offers an invite-only experience, granting access to exclusive friend-of-the-brand perks. Our challenge was to craft a premium VIP brand experience that prioritizes community over consumption, discovery over discounts, and reflects the taste, values, and sophistication of both CAKE members and its brand partners.

WHAT WE DELIVERED

Brand Strategy + Positioning
Brand Identity + Logo
Fractional Creative Direction
Messaging Hierarchy Guidance
Email Marketing

Upon launching, CAKE successfully signed on over 25 brands partners, including CO, Alison Lou, Veronica Beard, Tanya Taylor, Jennie Kane, Goop Beauty, Markarian, Alex Mill and Mansur Gavriel.

LOVE IT!!!!!! So many compliments on our branding and all the design touches. When it was just an idea you nailed it and now that it’s out in the wild, it’s beautiful and gives us the perfect wrapper.

JENNY GORENSTEIN
HEAD OF BRAND PARTNERSHIPS, CAKE

FEATURED PROJECTS