OAD Studio

A handbag line based on principles of line and form

OAD Studio handbag packaging design by Letter A — logo embossed on white paper stock

BEAUTIFUL UTILITY

OAD STUDIO creates functional (and fun) handbags that carry both conversations and your belongings. Based in South Korea and New York City, OAD rang up Letter A to help with a refresh. We saw a bigger opportunity to build out a broader philosophy around playfulness and usefulness, balance and imbalance, order and chance.

WHAT WE DID

Brand Strategy + Positioning
Visual Identity
Logo Design
Voice + Copywriting
Packaging Design
Photo Art Direction

OAD Studio handbag packaging design by Letter A — stacked boxes with geometric patterns
A woman holding a dog while walking outdoors on a sunny day.
OAD Studio handbag packaging design by Letter A — postcard with geometric shapes
OAD Studio handbag packaging design by Letter A — care card featuring geometric logo and half circle flap
OAD Studio handbag packaging design by Letter A — three geometric postcards
OAD Studio handbag photo art direction by Letter A — handbag sitting on top of books
OAD Studio handbag photo art direction by Letter A — handbag with flowers wrapped in grid paper
Close-up of a person holding a white handbag with a black strap, wearing a white long-sleeve shirt and a light gray sweater, with text "Curious, Composed, Creative" at the top and "OAD Studio" at the bottom.
OAD STUDIO brand copywriting by Letter A — OAD is a way of thinking. it is what it is. no more and no less
OAD Studio Photo Art Direction and Rebrand by Letter A — email featuring model wearing light green handbag
OAD Studio Photo Art Direction and Rebrand by Letter A — email featuring green handbag on post
A white keychain with cut-out letters spelling 'ADD' and a black tassel. The keychain is placed on patterned paper with the word 'ADD' repeatedly printed in black.
OAD Studio rebrand by Letter A — font collection
OAD Studio — copywriting by Letter A — Precise Pockets, Well-designed details. Customizeable comfort. Multi-functional Use. A playful point of view
OAD Studio handbag packaging design by Letter A — stacked boxes with geometric patterns
OAD STUDIO Market Logos by LETTER A
OAD Studio handbag packaging design by Letter A — IT IS WHAT IT IS. NO MORE AND NO LESS.
OAD Studio handbag packaging design by Letter A — stacked boxes with geometric patterns

FEATURED PROJECTS

Spring & Mulberry chocolate brand identity and packaging design by Letter A — scattered boxes surrounded by fruit

Spring & Mulberry

Casetify rebrand by Letter A — scattered logo stickers

Casetify

Kate Spade Saturday brand identity by Letter A — five women on grass looking at phone

Kate Spade Saturday