Omius

A cooler way to keep cool.

A person with their back to the camera, wearing a sports bra and a headband that reads 'Omnus'. Someone is tying their hair into a bun, and their neck and shoulders are visible. The background shows an overcast sky and blurry structures.
A white headband with textured silver dots and stripes, placed on a colorful dotted fabric in outdoor setting with rocks and greenery in the background.

MAKING HIGH-PERFORMANCE HUMAN

Omius came to us with breakthrough cooling technology trusted by world-class runners. But they didn’t want to live only in the performance lane. Our task was to preserve their elite credibility while opening the brand to a broader audience.

Instead of leaning into tech’s coldness, we built a world of optimism, warmth, and color. We approached the product like fashion, weaving in cues from lifestyle rather than just sport science. The result: a brand that still speaks to the fastest runners on the planet, but also feels accessible, human, and inviting to anyone who wants to move through life a little cooler.

WE DELIVERED

Brand Expression
Visual Identity
Photo Art Direction

Three smartphone screens displaying an online shop for Omius products. The first phone shows a man in colorful workout gear with text about cooling technology. The second welcomes visitors to Team Omius with a yellow background. The third displays a black cap with rhinestone decoration and mentions a price of $35 with an option to add to the cart.
Website homepage for Omius showcasing cooling technology with a black background and large white text, featuring menu options at the top, a description of thermal conductive graphite pieces, and three icons with descriptions at the bottom.
A collage of promotional images and advertisements for Omius cooling headbands and accessories, featuring people wearing headbands in outdoor settings, product packaging, and descriptive text about cooling technology and features.

Our goal with Omius was to humanize and elevate the brand to reach a more sophisticated running audience. Letter A helped refine our narrative and visuals, rethinking how a brand that serves elite athletes can show up for aspiring athletes, too. I loved how we centered the idea in the vibrant energy of running culture, while retaining the brand’s technical DNA.

LEE GLANDORF
DIRECTOR OF MARKETING

Open box with a sleek, white face mask labeled 'OMIUS' and a black interior with a small, dotted white component and the words 'STAY COOL' inside the lid. Box has colorful 'OMIUS' logo and the tagline 'Cooling technology to face heat head-on'.
A collection of eight colorful posters and images related to coolness, summer, racing, and outdoor adventure. Includes a rainbow with 'You're Hot' and 'You're Cool,' a woman wearing sport sunglasses, a cozy library interior, a grid with 'Cooling 101,' a vibrant graphic with 'Cool Runs in Hot Places,' a marathon race chart with 'Never lose your cool in a race,' a sunset gradient poster with 'Cruel Summer' and 'Cool Summer,' and a woman spilling water on her face wearing sunglasses.
Three promotional posters for OMIUS outdoor gear, featuring headbands, cooling collection, and race tracker.
Screenshot of a product page for the Omius Cap, featuring a black cap with 20 cooling pieces, priced at $35. The page includes options to select color (white or black), size (small or large), and quantity, with an 'Add to cart' button. The background shows a person wearing earphones, with a weather temperature strip at the bottom.
A motivational poster with the logo 'omius' at the top. The poster contains text in various colors explaining that being 'cool' is more than just a feeling; it is also a mindset that involves confidence, curiosity, and face challenges. The text emphasizes the importance of a positive attitude and a supportive mindset to keep one's cool.
Colorful Omus logo with a rainbow gradient on a white background.

FEATURED PROJECTS