Omius
A cooler way to keep cool.
MAKING HIGH-PERFORMANCE HUMAN
Omius came to us with breakthrough cooling technology trusted by world-class runners. But they didn’t want to live only in the performance lane. Our task was to preserve their elite credibility while opening the brand to a broader audience.
Instead of leaning into tech’s coldness, we built a world of optimism, warmth, and color. We approached the product like fashion, weaving in cues from lifestyle rather than just sport science. The result: a brand that still speaks to the fastest runners on the planet, but also feels accessible, human, and inviting to anyone who wants to move through life a little cooler.
WE DELIVERED
Brand Expression
Visual Identity
Photo Art Direction
Our goal with Omius was to humanize and elevate the brand to reach a more sophisticated running audience. Letter A helped refine our narrative and visuals, rethinking how a brand that serves elite athletes can show up for aspiring athletes, too. I loved how we centered the idea in the vibrant energy of running culture, while retaining the brand’s technical DNA.
LEE GLANDORF
DIRECTOR OF MARKETING
