Stylest System
Body boosting swim solutions
WHEN SWIM MEETS LINGERIE
Stylest was created by three former magazine editors who knew the pain point of buying supportive, yet stylish swimwear, firsthand. They still wanted trendy swimsuits, but as their bodies changed, they needed pieces that worked harder without looking matronly. Their vision was a revolutionary swim-lingerie system: style-forward silhouettes with the hidden architecture of lingerie, designed to make them feel both supported and seen.
Letter A built a brand world that doesn’t apologize for aging, it celebrates woman’s confidence. The result is a brand that feels editorial, modern, and aspirational, while speaking honestly to women who refuse to settle for less than chic.
WE DELIVERED
Brand Strategy + Positioning
Visual Identity
Logo Design
Packaging Design
The three female founders of Stylest had more product ideas beyond a swim bra. They had style advice and lifestyle topics they wanted to address under the brand umbrella. Together, we built a foundational platform that addressed all these needs — targeting their like-minded community of women who all faced the same issues around aging, motherhood, and the dreaded annual shopping for a swimsuit.
