Stylest System

Body boosting swim solutions

Close-up of a textured dark blue surface with the word 'stylist' written in elegant, pinkish-beige, stylized font.

WHEN SWIM MEETS LINGERIE

Stylest was created by three former magazine editors who knew the pain point of buying supportive, yet stylish swimwear, firsthand. They still wanted trendy swimsuits, but as their bodies changed, they needed pieces that worked harder without looking matronly. Their vision was a revolutionary swim-lingerie system: style-forward silhouettes with the hidden architecture of lingerie, designed to make them feel both supported and seen.

Letter A built a brand world that doesn’t apologize for aging, it celebrates woman’s confidence. The result is a brand that feels editorial, modern, and aspirational, while speaking honestly to women who refuse to settle for less than chic.

WE DELIVERED

Brand Strategy + Positioning
Visual Identity
Logo Design
Packaging Design

A woman floating on her back in a swimming pool, wearing a black swimsuit with text that reads 'Your Best Body in a Swimsuit'.
A white vertical banner with a black ampersand symbol and the text 'Systems to Boost Your Best Style.' below it, surrounded by scattered black cards with blue text reading 'style SYSTEM' on a dark textured background.
Close-up of a red zipper on a red fabric, with the brand name 'Style' visible on the zipper pull, against a dark background.
Collage of people enjoying a beach vacation, including women, children, and a girl relaxing in a blue dress in the sun.

The three female founders of Stylest had more product ideas beyond a swim bra. They had style advice and lifestyle topics they wanted to address under the brand umbrella. Together, we built a foundational platform that addressed all these needs — targeting their like-minded community of women who all faced the same issues around aging, motherhood, and the dreaded annual shopping for a swimsuit.

Close-up of a clothing tag from SpraySist Systems hanging on a white piece of clothing, with colorful, floral patterned fabrics in the background.
A magazine open to a fashion spread on a yellow outdoor chair with a fringe canopy, showing beachwear, a woman in a blue swimsuit, and some outfits and accessories.
Open dark blue boxes with blue patterns, revealing a blue box inside with a circular sticker featuring a stylized letter 'S' in light pink.
A color palette featuring six colors with their names, PMS, and RGB values, arranged in circular swatches with large stylized letter S overlapping each.
Business cards and envelope in shades of blue and white on a white surface.
Three stacked navy blue boxes with stylized initials 'S' and 'O' in a darker blue, on a matching blue surface, with a dark gray background.
Text on a white background promoting a convertible swim bra, highlighting solutions-based fashion and the freedom to wear what you want.
Dark background with large blue text displaying 'Style System' in stylized font.

FEATURED PROJECTS