Stylest System

Body boosting swim solutions

Close-up of a textured dark blue surface with the word 'stylist' written in elegant, pinkish-beige, stylized font.

WHEN SWIM MEETS LINGERIE

Stylest Swimwear was created by three former magazine editors — Chrissy McCurdy, Joyann King Michael, and Alia Yahia-Bosworth — who knew the pain of swimsuit shopping firsthand. They still wanted trendy suits, but as their bodies changed, they needed pieces that worked harder without looking matronly. Their vision: a revolutionary swim-lingerie system — style-forward silhouettes with the hidden architecture of lingerie, designed to make women feel both supported and seen.

Letter A designed Stylest’s brand strategy, logo, color system, voice, and visual identity — the brand foundations that guided everything that followed, including the site build. We built Stylest a world that doesn't apologize for aging — it celebrates women's confidence. And because the founders’ ambitions ran beyond a swim bra, the foundational platform we created had room to stretch: style, lifestyle, and a community of like-minded women navigating aging, motherhood, and the dreaded annual swimsuit shop. The result feels editorial, modern, and aspirational — honest with women who refuse to settle for less than chic.

Since launch, Stylest has been named the best tummy-control swimsuit overall by Forbes Vetted, featured in Oprah Daily, and tapped by Lilly Pulitzer for a resortwear collaboration.

WE DELIVERED

Brand Strategy + Positioning
Visual Identity
Logo Design
Packaging Design

A woman floating on her back in a swimming pool, wearing a black swimsuit with text that reads 'Your Best Body in a Swimsuit'.
A white vertical banner with a black ampersand symbol and the text 'Systems to Boost Your Best Style.' below it, surrounded by scattered black cards with blue text reading 'style SYSTEM' on a dark textured background.
Close-up of a red zipper on a red fabric, with the brand name 'Style' visible on the zipper pull, against a dark background.
Collage of people enjoying a beach vacation, including women, children, and a girl relaxing in a blue dress in the sun.

The three female founders of Stylest had more product ideas beyond a swim bra. They had style advice and lifestyle topics they wanted to address under the brand umbrella. Together, we built a foundational platform that addressed all these needs — targeting their like-minded community of women who all faced the same issues around aging, motherhood, and the dreaded annual shopping for a swimsuit.

Close-up of a clothing tag from SpraySist Systems hanging on a white piece of clothing, with colorful, floral patterned fabrics in the background.
A magazine open to a fashion spread on a yellow outdoor chair with a fringe canopy, showing beachwear, a woman in a blue swimsuit, and some outfits and accessories.
Open dark blue boxes with blue patterns, revealing a blue box inside with a circular sticker featuring a stylized letter 'S' in light pink.
A color palette featuring six colors with their names, PMS, and RGB values, arranged in circular swatches with large stylized letter S overlapping each.
Business cards and envelope in shades of blue and white on a white surface.
Three stacked navy blue boxes with stylized initials 'S' and 'O' in a darker blue, on a matching blue surface, with a dark gray background.
Text on a white background promoting a convertible swim bra, highlighting solutions-based fashion and the freedom to wear what you want.
Dark background with large blue text displaying 'Style System' in stylized font.

FEATURED PROJECTS

A pair of black eyeglasses resting on top of four stacked decorative boxes with black and white geometric patterns and text.

OAD Studio

Young woman with curly black hair sitting on a wooden box against a tan background, wearing a white Nike t-shirt, cream-colored jacket, matching shorts, white socks, and white sneakers.

Foot Locker

Six young women lying on grass in a circle, taking a selfie, wearing colorful clothing and sunglasses, having fun.

Kate Spade Saturday