Spring & Mulberry

Exploring a world of sweet beyond sugar

A table decorated with flowers, chocolates, fruits, and a book titled 'Spring & Summer'. There are also glasses of orange slices and a plate of chocolate treats.

CAN DATES ELEVATE BEYOND THE BULK AISLE?

Spring & Mulberry makes date-sweetened chocolate made with fantastic-for-you ingredients. We built a brand strategy around exploring a world of sweet beyond sugar. Enter “The Land of Spring & Mulberry” where food, feasts, and friends are abundant, good-looking, and good-for-you.

WE DELIVERED

Brand Strategy + Positioning
Brand Identity + Logo
Copywriting + Taglines
Site Design + Development
Packaging Design
Photo Art Direction
Email Marketing
Seasonal Campaigns
Fractional Creative Direction

An elegant table setting with a plate of assorted berry desserts, gold-colored utensils, a glass of pink drink, and a bowl of grapes and flowers, with text overlay that reads 'Exploring a world of sweet beyond sugar' and 'Spring & Mulberry'.
Assorted dark chocolate bars with various toppings including nuts, dried fruits, and edible flower petals, arranged on a pink background.
Text describing a bakery or sweets shop message on a gradient pink and purple background, mentioning exploration of sweet flavors beyond sugar, including dates, floral pollens, cacao, and spices.
A flat lay of colorful fruit, chocolates, and packaging on a reddish tablecloth, including boxes of Spring & Mulberry chocolates, citrus slices, grapes, cherries, and a bowl of mixed fruits.

Since its launch in 2022, Spring & Mulberry is steadily growing. It is currently in over 50 retailers in the US, was chosen to be in the GOOP gift guide, featured on the Today Show, QVC and now in 125 Whole Foods locations on the East Coast.

A collage of images and text related to spring, mulberries, desserts, and floral arrangements, featuring chocolates, food, flowers, and quotes about spring and dates.
Image shows several chocolate bars, with a blue, purple, and red packaging labeled "Spring & Mulberry." Fresh oranges, green leaves, and grapefruit are also present on a reddish-brown surface, with text describing date sweetened chocolate and a "Shop Our First Batch" button at the bottom.
A group of women and children in a kitchen, with two women standing and two children sitting on the floor. The women are smiling, and the children are eating snacks. The background shows kitchen shelves with jars and fruits. The top of the image has pink text on a purple background reading 'Spring & Mulberry,' and below the image, there is a story titled 'How it All Started' about Kathryn's personal journey with healthy foods.

Letter A has the uncanny ability to distill a complex idea down to its essence and bring it to life in a clear, compelling, yet unexpected way.

KATHRYN SHAH
FOUNDER SPRING & MULBERRY

A promotional poster for Spring & Mulberry featuring dried fruit, spices, and seeds, with text about exploring sweet flavors beyond sugar.
Brown cocoa beans on a white paper plate, placed on a pink and gold patterned surface.

Elevating Spring & Mulberry from health food product to lifestyle brand opened doors to collaborations and shelf presence in the fashion, home and wellness space.

Three mobile screens displaying a product page for Spring & Mulberry's Date Sweetened Chocolate flavors, with images of chocolate bars, flavored ingredients, and a description of the flavors in pink, purple, and white themes.
A festive table setting with plates of assorted chocolates and fruit, glasses of amber-colored drink, candles, and a large centerpiece of assorted fruits and flowers.
A table with assorted fruits and desserts, including grapes, oranges, raspberries, grapefruit, dates, and chocolate-covered berries, along with a glass of water with lemon and a plate of mixed green and purple lettuce.

FEATURED PROJECTS