We help brands clarify their personality, purpose and point-of-view.
BUILDING A WORLD
Intentionally shaping brands as a whole. Thoughtfully articulating strategic thinking alongside creative expression.
CLARIFY TO AMPLIFY
A strong brand foundation is more than a visual identity. It’s a lens for every decision you make.
WHAT WE DO
Brand positioning, visual identity, voice, and vision — working as one. For founders building something new, and established brands ready to look — and sound — the part again.
QUESTIONS WE GET
-
Our founder, Allison Henry Aver, spent her career leading in-house creative for global fashion and beauty brands in New York. She knows the daily flex a brand needs — and the foundation it takes to support it.
Backed by a team that's also worked in-house, we hand over a world built for your day-to-day: defined enough to keep you you, open enough to make your own.
-
Allison Henry Aver leads every engagement directly supported by a handpicked team of senior-level talent matched to the project.
-
Founders and teams with ambition and big ideas, building brands meant to last.
-
Clarity. Alignment. Distinction.
TRUSTED BY
FASHION & JEWELRY
Adina Reyter Jewelry
Ann Taylor
Enea
Cake Members
Kate Spade Saturday
kate spade new york
Kinn Studio
OAD New York
Stylest Swim
Soft Surroundings
Tanya Taylor
BEAUTY
FITNESS & SPORT
LIFESTYLE & TECH
Amelin Archive
Casetify
L’or de Seraphine
+Foundry
Ripl Efek
Social Goods
Union Station Weddings
FOOD & BEVERAGE
KIDS
ABOUT ALLISON HENRY AVER, FOUNDER & CREATIVE DIRECTOR OF LETTER A
I started Letter A because founders kept coming to me with some version of the same problem: “I have a logo, but I still don’t have a brand.” Closing that gap — between an assortment of assets and a world that hangs together and means something— is exactly what I built Letter A to do.
I knew that gap well because I lived on the other side of it. Prior to starting Letter A, I lead creative teams at kate spade new york, Kate Spade Saturday and Bumble and bumble — beloved brands with soul and spirit. Working in-house is where you learn what a brand really needs: stories to tell for almost 365 days a year, a point of view that holds up everywhere, and a vision to stand for beyond what you sell.
OVER 25 YEARS OF LEADING PREMIER, GLOBAL FASHION, BEAUTY & CPG BRANDS
KIND WORDS
