Kinn

Kinn Jewelry, a newcomer to the direct-to-consumer space, faced a challenge: how to inspire trust in shoppers unfamiliar with buying fine jewelry online. We drew on the founder’s family history to craft a compelling narrative, centered on heirloom-quality pieces designed to be cherished—and passed down—through generations. A feminine personality and introspective voice, infused with LA-style sophistication and a sultry sensibility, laid the groundwork for building a modern heritage brand that feels both intimate and aspirational.