L’or de Seraphine

A Rebrand for a Luxury Candle Brand

Close-up of patterned paper with blue and white vintage key and label designs, including some with the text 'for de SERAPHINE'.
A hexagonal badge with the words 'Objects of Your Affection' in the center, surrounded by a border with the text 'Serraphine for Love' repeated around it.

WHAT MAKES A SPACE TRULY MEANINGFUL?

In a category crowded with anonymous scents, the luxury candle brand, L’or de Seraphine needed to stand apart. We saw an opportunity to expand beyond candles transforming frangrance into story. The refreshed strategy drew on the founders’ deep love of art history and design, creating a platform where every print, pattern, and object carries meaning. This approach allowed the brand to grow into home goods, each piece infused with sentiment and purpose, making homes not just curated, but thoughtful and alive.

L’or de Seraphine partnered with Letter A for a complete rebrand: brand strategy, a new logo and visual identity, copywriting, and art direction for a brand photo shoot — elevating the luxury candle line’s distribution amongst higher end retailers.

WHAT WE DELIVERED

Brand Strategy + Positioning
Brand Identity + Logo
Voice Direction, Copywriting
Photoshoot Art Direction
Product Storytelling Strategy

L'or de Seraphine brand photography art directed by Letter A — ceramic candle on styled tabletop
L'or de Seraphine brand photography art directed by Letter A — ceramic candle on styled tabletop

L’or De Seraphine’s rebrand opened doors for product placement at higher-end retailers such at Bloomingdale’s, Maisonette and Anthropologie.

L'or de Seraphine brand photography art directed by Letter A — copywriting
L'or de Seraphine brand photography art directed by Letter A — images for instagram
Screenshots of a mobile website for L'or de Seraphine, showcasing a collection of marble candles. The images display various sections with candle images, product descriptions, and brand information, all styled with pastel and soft color themes.
A decorative floral patterned background with blue flowers and leaves on a red dotted background, with a pink and purple zigzag border. Overlaid text in yellow states: 'Understated is Overrated'.
Screenshot of a webpage for L'or de Seraphine, featuring a colorful floral border, a central text section about objects of affection, and a photograph of a floral arrangement with a lit candle on a dark wooden surface.
A decorative background pattern of blue and white key illustrations with the words 'for de SERAPHINE' around each key, and a centered beige square with a quote that reads, 'It's not about having more, it's about having more with more meaning.'
L'or de Seraphine brand photography art directed by Letter A — three emails featuring candles
L'or de Seraphine brand photography art directed by Letter A — ceramic candle on styled tabletop

Letter A just “got it.” For years we struggled to find the words to describe our vision. Allison and her team brought our brand to life better than we could have imagined.

DARA WEISS
CEO+FOUNDER, L’OR DE SERAPHINE

L'or de Seraphine brand photography art directed by Letter A — ceramic candle on styled tabletop
A green fabric with a blue floral pattern featuring roses, smaller flowers, and leaves.
L'or de Seraphine brand photography art directed by Letter A — brand guidelines with colorful palette
A white bust sculpture of a classical figure wearing a modern lampshade with an abstract pattern as a hat, set against a pink wall with black and white tropical and animal drawings.
L'or de Seraphine brand photography art directed by Letter A — copywriting that says "there's no place like home"

FEATURED PROJECTS

Spring & Mulberry Brand Identity & Packaging Design by Letter A — date sweetened chocolate on table by fruits

Spring & Mulberry

Kinn Jewelry Rebrand and Packaging Design by Letter A — blue box with gold ring

Kinn Studio

Tea Collection Clothing Rebrand by Letter A — little girl sitting on floor on red background

Tea Collection