L’or de Seraphine

Objects of Your Affection

Close-up of patterned paper with blue and white vintage key and label designs, including some with the text 'for de SERAPHINE'.
A hexagonal badge with the words 'Objects of Your Affection' in the center, surrounded by a border with the text 'Serraphine for Love' repeated around it.

WHAT MAKES A SPACE TRULY MEANINGFUL?

In a category crowded with anonymous scents, L’or de Seraphine needed to stand apart. We saw an opportunity to expand beyond candles transforming frangrance into story. The refreshed strategy drew on the founders’ deep love of art history and design, creating a platform where every print, pattern, and object carries meaning. This approach allowed the brand to grow into home goods, each piece infused with sentiment and purpose, making homes not just curated, but thoughtful and alive.

WHAT WE DELIVERED

Brand Strategy + Positioning
Brand Identity + Logo
Voice Direction, Copywriting
Photo Art Direction
Product Storytelling Strategy

Decorative photo featuring pink and orange flowers in a green ceramic vase, a lit candle with a colorful pattern, a small Eiffel Tower figurine, a ceramic dog figurine, a pen, and jewelry, with the text 'l'or de Seraphine' overlayed.
A lit candle in a black and white checkered holder surrounded by pink, orange, and yellow flowers near a sink with a chrome faucet.

L’or De Seraphine’s rebrand opened doors for product placement at higher-end retailers such at Bloomingdale’s, Maisonette and Anthropologie.

A decorative card with a border of colorful, geometric patterns in pink, purple, and brown. The card features a poetic message in elegant cursive text, discussing meaningful mementos and personal memories, with a small icon of a rolled-up scroll or quill in the bottom center.
Collection of colorful images and quotes with decorative borders, including jewelry, furniture, flowers, art, candles, stairs, a key, and written messages about love and meaning.
Screenshots of a mobile website for L'or de Seraphine, showcasing a collection of marble candles. The images display various sections with candle images, product descriptions, and brand information, all styled with pastel and soft color themes.
A decorative floral patterned background with blue flowers and leaves on a red dotted background, with a pink and purple zigzag border. Overlaid text in yellow states: 'Understated is Overrated'.
Screenshot of a webpage for L'or de Seraphine, featuring a colorful floral border, a central text section about objects of affection, and a photograph of a floral arrangement with a lit candle on a dark wooden surface.
A decorative background pattern of blue and white key illustrations with the words 'for de SERAPHINE' around each key, and a centered beige square with a quote that reads, 'It's not about having more, it's about having more with more meaning.'
Three vertical banners for L'or de Seraphine candle collection, featuring floral and decorative backgrounds, images of candles, and descriptions of the products and collection themes.
Lit patterned candle on a stack of books next to a decorative shell-shaped dish.

Letter A just “got it.” For years we struggled to find the words to describe our vision. Allison and her team brought our brand to life better than we could have imagined.

DARA WEISS
CEO+FOUNDER, L’OR DE SERAPHINE

Vase of pink and peach flowers, lit candle with sun and wave design, small Eiffel Tower replica, and a small dog figurine on a reflective surface.
A green fabric with a blue floral pattern featuring roses, smaller flowers, and leaves.
A color palette chart showing five hexagon shapes filled with different colors: Peacock (dark teal), Flamingo (bright pink), Croissant (mustard yellow), Firefly (lime green), and Alabaster (white outline). Each color has its hex, RGB, and CMYK codes listed below. The title reads 'Color Palette' and there's a URL at the bottom.
A white bust sculpture of a classical figure wearing a modern lampshade with an abstract pattern as a hat, set against a pink wall with black and white tropical and animal drawings.
Book cover with a green background and purple floral pattern. The title 'There's No Place Like Home.' is written in yellow cursive font, and the author's name 'LOR DE SERAPHINE' appears at the bottom in yellow text.

FEATURED PROJECTS