Tea Collection
Globally inspired style for curious kids
INVIGORATING A BELOVED, LEGACY BRAND
Tea Collection was founded in 2002 with a simple but soulful idea: that children’s clothing could be a passport to the world. Each season, the brand traveled to a new destination, translating the textures, patterns, and stories of global cultures into one-of-a-kind styles for kids.
That spirit of cultural curiosity was always Tea’s north star. Over time, though, the message had gotten a little quiet. Our job wasn’t to reinvent the brand, but to bring that original spark back into focus—reminding their audience what made Tea so special in the first place.
The result was a gentle refocusing—not a rebrand, but a reawakening.
WHAT WE DELIVERED
Brand Strategy + Positioning
Brand Identity + Logo Refresh
Studio Photo Art Direction
Location Photo Art Direction
Site Update + Design
Catalog Design + Concept
Reestablishing Tea’s connection to travel and exploration, required shooting campaigns and content on location. That meant we had to pack it up and produce a shoot in Kathmandu, Nepal! We worked with local Nepali children and American children living abroad to give us a glimpse into being a kid living in Nepal.
