Heirloom Jewelry for the Modern Woman
Kinn Jewelry, a newcomer to the DTC market needed to express an alluring heritage story and evoke an identity with more refinement to instill trust in a young consumer unused to purchasing fine jewelry on-line. We fashioned a feminine personality and an introspective voice that aligned with their old-world values, LA style and sultry sensibility.
BRAND POSITIONING // LOGO + IDENTITY // ART DIRECTION // VOICE + COPYWRITING // PACKAGING