Beautiful utility
OAD STUDIO creates functional (and fun) handbags and accessories that carry both conversations — and your belongings.
OAD STUDIO was founded by Sydney Suh-Lee because she couldn’t find a handbag that was sufficiently organized and satisfied her love of clean lines and color.
BRAND POSITIONING + CREATIVE STRATEGY // LOGO + VISUAL IDENTITY // VOICE + COPYWRITING // PACKAGING DESIGN // PHOTO ART DIRECTION