Where Sweet Means More
Spring & Mulberry crafts naturally fantastic-for-you treats that really take you places, while exploring a world of sweet beyond sugar. We built a dreamy world and delectable story around the “Land of Spring & Mulberry” where food, feasts, and friends are abundant, good-looking, and good-for-you.
BRAND POSITIONING + STRATEGY // LOGO + VISUAL IDENTITY // VOICE + COPYWRITING
PHOTO ART DIRECTION // SITE DESIGN + EXPERIENCE // PACKAGING DESIGN